Chapter 4 Corporate

I am starting to catch on to a trend where the last chapter finishes up by discussing what the next chapter will talk about. This chapter starts off talking about the drinking culture at the University of Arkansas and how in the 1980's big named alcohol companies advertised in their newspapers and what not. But they then go on to talk about the undergraduate program at the University of Southern California and how it is very easy to graduate there according to some students, but then they go back to how big beer companies like Budweiser use the school to advertise their product. They then go on to talk about Spuds Mackenzie, the dog Bud Light used to advertise their product to college students and everyone. Spud was on college kids posters, and made live appearances at sporting events. The chapter finishes up by starting the conversation about why college students populations dropped by .5millon kids.