Chapter 21 The New 3 R's

This chapter starts off by discussing the new 3 R's. The new way for colleges to deal with the problems they face on college campuses. They go on to talk about how the people who admit students to some schools are starting to treat them like athletes in a way and do whatever it takes to get kids to apply to their schools and admit there. They go on to talk about how TCU's move to C-USA had absolutely nothing to do with undergraduate education. Then they talk about the first R of the 3 R's which is recruitment. They say that where 1 of 4 students don't return after their freshmen year, sports programs are what keep students at school. The second of three R's in retention where schools needed to find ways to retain students and keep these students in their school so they can continue to collect their money. And the third R of the three R's is renewal where schools needed to find a way to renew these students as Alumni of the school. Alumni give to schools and it would be another way of schools to collect money.To finish off they say that Division 3 and some Division 1 schools are the real winners of alumni and that the new three R's need to go away bring back the old 3 R's and then recruitment, retention and renewal will take care of there selves.

Chapter 20 Who Loves the Jocks?

This chapter continues to raise the issue in the last chapter of is undergrad education not valued as high as college sports. They discuss how kids who go to junior college for sports go there because they did not meet the requirements needed to play sports at big colleges and they use the junior colleges as the way to meet those requirements. They discuss how many at D-3 levels and woman at D-1 levels think that athletes should have to meet the same requirements as a normal student to get admitted into the school. This is especially big at the University of North Carolina where the regular students resent the athletes especially the basketball players. Students at schools also believe that regular undergraduate students deserve to have the same access to academic assistance that athletes have. But athletes don't feel the same way. For example a University of Tulane female tennis player said that she feels like admissions should cut her some slack because she put so much work and practice into her sport over the years and that if she did the same for studying she would be a better student. They finish the chapter using a story of an Ohio State football player who got the benefits athletes get from the administration of the schools. This stuff that happens on college campuses is a well known phenomena.

Chapter 19 College Sports Megainc. vs Undergraduate Education

This chapter starts off by using quotes where they ask why the president of the schools house is so big but then why is the coaches house even bigger. This presents the problem of the chapter of college sports vs. undergraduate education. The authors questionnaire statement was that students schools focus more on athletics than education at big schools but some students disagree with this. They continue to use student interviews who present this problem all the same saying that these big name schools care more about their athletics than their undergraduate education. This has seemed to be a problem that has been building up throughout the course of the book. Administrators of schools will not admit what students do though. They say that academics is more important than the athletics of the school.

Chapter 18 College Sports Megainc.

They start this chapter off by talking about CBS mega deal with the NCAA basketball tourney. But they raise a question of how can we keep these kids as amateurs when the people running all of this are becoming rich? They talk about how the NCAA stays a non-profit organization by sending lobbyists to Washington D.C. and renting office space on One DuPont Circle.  A point gets brought up saying I thought football was the king of college sports? Then the chapter goes on to discuss how college football always looks for new ways to keep the sport popular and bring in even more money. They then go on to talk about how big time D-1 athletics hurts schools more than they help them. They use how teams lose money going to these huge corporately sponsored bowl games to back this statement up. They also back up this statement by talking about how small schools who make the NCAA tournament have to pay money to go play in this tournament and cost them money. They finish by talking about how teams upgrade their facilities for the sport teams to keep up with the times.

Chapter 17 Rally Round the Team As long as They Win and Covers the Spread

They start this chapter off by talking about how fans go crazy when their teams are good and they associate themselves with the team. But also when they lost the fans are not as crazy about their teams and they do not associate themselves with the team like they do when the team wins. This doesn't happen only with college kids though as fans of professional sport teams seem to do the same thing where they will show up to games and care more if their team is doing good but will not if their teams are not doing good. They also talk about how kids go nuts when ESPN's college game-day is at their school. They have signs and t-shirts talking good about their team or bad about the other team. They bring up the binge drinking again but this time put it with brawling with kids from other rival schools. They then get into the huge problem undergraduates students have of betting on collegiate games. Things like binge drinking and drug taking can attribute to some of these kids huge gambling problems. These things go along with gambling which can be a huge problem with in itself. They then get into the worry the NCAA and schools have that their athletes who participate in the sports are also betting on their own games where they can affect something to go their way. They continue to talk about the problem that betting is on college campuses and internally with teams.

Chapter 16 Party Round the Team

This chapter starts off by talking about how people think that beer companies should no longer be allowed to advertise at collegiate events and how they use the collegiate events as ways to broadcast their product on TV. They then go on to talk about how schools do not allow beer to be sold inside their stadiums or arenas. But this fight is never ending because these schools wanna play in the big NFL stadiums for bowl games or the final four where there is beer advertising at these stadiums and many students follow their teams to these venues and are either of age or underage. They use Iowa as an example of a school that is completely trying to rid their campus of alcohol by telling their frats to end their drinking and so on. This was Iowa University. The problem Iowa had to deal with was how many places sold liquor in the area surrounding the campus. The chapter continues to talk about schools fight and how they want to end drinking on campus and at intercollegiate events but at the same time realizing this is much harder.

Chapter 15 Drinking Off Campus and Far Off Campus (Spring Break)

They start the chapter off by bringing up what ended the last chapter which has been an occurring theme. That was that drinking on campus and now off campus has tried to be slowed down by schools. So kids found other alternatives by now going to bars off campus and at some big sports schools these bars are huge like at USF in Tampa. These bars have theme nights for each night and kids seem to be at these bars every night. It then talks about how undergrads advice to freshmen at schools is to get a fake ID. And then how some bars accept fake IDs even though they know its fake. They then continue to talk about certain theme nights at bars but also about how the massive advertising by beer companies has made alcoholic consumption go up. They then talk about how big business America loves spending money on things for spring break and they also talk about the origins of spring break. They then talk about students spring break adventures and how it really is anti-climatic for them and how its a good two weeks away from school. The chapter finishes up by talking about how students bring the drinking culture at school back to their hometowns or where ever they go that they can drink.