Chapter 21 The New 3 R's

This chapter starts off by discussing the new 3 R's. The new way for colleges to deal with the problems they face on college campuses. They go on to talk about how the people who admit students to some schools are starting to treat them like athletes in a way and do whatever it takes to get kids to apply to their schools and admit there. They go on to talk about how TCU's move to C-USA had absolutely nothing to do with undergraduate education. Then they talk about the first R of the 3 R's which is recruitment. They say that where 1 of 4 students don't return after their freshmen year, sports programs are what keep students at school. The second of three R's in retention where schools needed to find ways to retain students and keep these students in their school so they can continue to collect their money. And the third R of the three R's is renewal where schools needed to find a way to renew these students as Alumni of the school. Alumni give to schools and it would be another way of schools to collect money.To finish off they say that Division 3 and some Division 1 schools are the real winners of alumni and that the new three R's need to go away bring back the old 3 R's and then recruitment, retention and renewal will take care of there selves.

Chapter 20 Who Loves the Jocks?

This chapter continues to raise the issue in the last chapter of is undergrad education not valued as high as college sports. They discuss how kids who go to junior college for sports go there because they did not meet the requirements needed to play sports at big colleges and they use the junior colleges as the way to meet those requirements. They discuss how many at D-3 levels and woman at D-1 levels think that athletes should have to meet the same requirements as a normal student to get admitted into the school. This is especially big at the University of North Carolina where the regular students resent the athletes especially the basketball players. Students at schools also believe that regular undergraduate students deserve to have the same access to academic assistance that athletes have. But athletes don't feel the same way. For example a University of Tulane female tennis player said that she feels like admissions should cut her some slack because she put so much work and practice into her sport over the years and that if she did the same for studying she would be a better student. They finish the chapter using a story of an Ohio State football player who got the benefits athletes get from the administration of the schools. This stuff that happens on college campuses is a well known phenomena.

Chapter 19 College Sports Megainc. vs Undergraduate Education

This chapter starts off by using quotes where they ask why the president of the schools house is so big but then why is the coaches house even bigger. This presents the problem of the chapter of college sports vs. undergraduate education. The authors questionnaire statement was that students schools focus more on athletics than education at big schools but some students disagree with this. They continue to use student interviews who present this problem all the same saying that these big name schools care more about their athletics than their undergraduate education. This has seemed to be a problem that has been building up throughout the course of the book. Administrators of schools will not admit what students do though. They say that academics is more important than the athletics of the school.

Chapter 18 College Sports Megainc.

They start this chapter off by talking about CBS mega deal with the NCAA basketball tourney. But they raise a question of how can we keep these kids as amateurs when the people running all of this are becoming rich? They talk about how the NCAA stays a non-profit organization by sending lobbyists to Washington D.C. and renting office space on One DuPont Circle.  A point gets brought up saying I thought football was the king of college sports? Then the chapter goes on to discuss how college football always looks for new ways to keep the sport popular and bring in even more money. They then go on to talk about how big time D-1 athletics hurts schools more than they help them. They use how teams lose money going to these huge corporately sponsored bowl games to back this statement up. They also back up this statement by talking about how small schools who make the NCAA tournament have to pay money to go play in this tournament and cost them money. They finish by talking about how teams upgrade their facilities for the sport teams to keep up with the times.

Chapter 17 Rally Round the Team As long as They Win and Covers the Spread

They start this chapter off by talking about how fans go crazy when their teams are good and they associate themselves with the team. But also when they lost the fans are not as crazy about their teams and they do not associate themselves with the team like they do when the team wins. This doesn't happen only with college kids though as fans of professional sport teams seem to do the same thing where they will show up to games and care more if their team is doing good but will not if their teams are not doing good. They also talk about how kids go nuts when ESPN's college game-day is at their school. They have signs and t-shirts talking good about their team or bad about the other team. They bring up the binge drinking again but this time put it with brawling with kids from other rival schools. They then get into the huge problem undergraduates students have of betting on collegiate games. Things like binge drinking and drug taking can attribute to some of these kids huge gambling problems. These things go along with gambling which can be a huge problem with in itself. They then get into the worry the NCAA and schools have that their athletes who participate in the sports are also betting on their own games where they can affect something to go their way. They continue to talk about the problem that betting is on college campuses and internally with teams.

Chapter 16 Party Round the Team

This chapter starts off by talking about how people think that beer companies should no longer be allowed to advertise at collegiate events and how they use the collegiate events as ways to broadcast their product on TV. They then go on to talk about how schools do not allow beer to be sold inside their stadiums or arenas. But this fight is never ending because these schools wanna play in the big NFL stadiums for bowl games or the final four where there is beer advertising at these stadiums and many students follow their teams to these venues and are either of age or underage. They use Iowa as an example of a school that is completely trying to rid their campus of alcohol by telling their frats to end their drinking and so on. This was Iowa University. The problem Iowa had to deal with was how many places sold liquor in the area surrounding the campus. The chapter continues to talk about schools fight and how they want to end drinking on campus and at intercollegiate events but at the same time realizing this is much harder.

Chapter 15 Drinking Off Campus and Far Off Campus (Spring Break)

They start the chapter off by bringing up what ended the last chapter which has been an occurring theme. That was that drinking on campus and now off campus has tried to be slowed down by schools. So kids found other alternatives by now going to bars off campus and at some big sports schools these bars are huge like at USF in Tampa. These bars have theme nights for each night and kids seem to be at these bars every night. It then talks about how undergrads advice to freshmen at schools is to get a fake ID. And then how some bars accept fake IDs even though they know its fake. They then continue to talk about certain theme nights at bars but also about how the massive advertising by beer companies has made alcoholic consumption go up. They then talk about how big business America loves spending money on things for spring break and they also talk about the origins of spring break. They then talk about students spring break adventures and how it really is anti-climatic for them and how its a good two weeks away from school. The chapter finishes up by talking about how students bring the drinking culture at school back to their hometowns or where ever they go that they can drink.

Chapter 14 Cheap Beer: The Oxygen of the Greek System

This chapter starts off by talking about how again the movie "Animal House" is a huge reason for showing kids how to drink and the way of Greek life. It then refers to a lot of different parties at different schools by Greek Life and how Mississippi State referred to the sports teams saying they may have lost the game but we never lose a party. It then goes on to talk about the problems with binge drinking by fraternities and how kids were dying from it. Then they defined what binge drinking is saying that binge drinking are 5 or more drinks for an average sized male and they also said there are heavy binge drinking schools and low binge drinking schools. They also talk about how binge drinking doesn't relate only to Greek life but all undergraduate students who work hard all week long with work and school and they party on the weekends. They compare undergrad students to normal people who are the same age and said that everyday people who are not in school don't binge drink as much as kids who are in college. They then talk about how woman are starting to binge drink as much as men and when woman binge drink they more times than not put themselves into a life threatening situation. They then talk briefly about how kids in dorms experience second hand binge effects. For example when a kid pulls the fire alarm. They then talk about how at Indiana University they have banned alcohol from all dorms, but this caused disobedience from the kids and the off campus party scene became huge because of this. They finish up talking about how schools are trying to slow down off campus drinking but at the same time this can hurt the schools application and kids who are interested in going to their schools.

Chapter 13 Undergraduate Education Triage: Honors Program Lifeboats

This chapter starts off by talking about how honors classes reach out to the kids more and are better for them over normal undergraduate lectures where the kids sometimes don't know whats going on or can even see because they are so far back in the lecture hall that it doesn't matter. It then goes on to talk about how UMass wants to make a school solely for honors students. It says that the honors classes at UMass have full time professors and the classes have up to 20 kids or less in there. The chapter then refers back to Animal House when talking about how UMass had the nickname, "ZooMass" attached to it and how they could rid of it. It also goes back in talking about how a sports teams success can attract more students which it did in Umass's case. It then goes on to talk about how schools like Temple, the students here pay to for these honors classes because they know that they are benefiting more by taking them then the normal undergraduate classes. It then goes on to explain how teachers would rather teach these honors courses over undergraduate courses because the school gives them more benefits or other rewards for teaching these classes. Also the professors enjoy how engaged the students are in these courses. It then goes on to talk about how honors students have certain dorms designated to them. The chapter finishes talking about how Michigan State has a great honors program and the undergraduate students focus on constant partying and drinking before and after sporting events for the school.

Chapter 12 Cheating

The chapter starts off by talking about how big of a problem cheating is and how students are more likely to cheat if the teacher just shows he or she doesn't care. The chapter explains how small universities with less lecture classes have less cheating going on because the kids are there to learn and not cheat themselves out of a good education unlike at giant universities with many lecture courses where a lot of cheating happens. The chapter explained how one professor found a way to stop cheating by making his students turn in all of their notes and drafts for major papers. While this was very effective for the professor, it was also very time consuming. It then talks about the cheating scandal at the university of Minnesota where tutors would do the basketball teams work and one teacher suspected one kid of cheating but the school never looked into it. The chapter finishes by saying how students have said that they cheat because of the way athletic departments cheat in trying to get a new recruit to the school.

Chapter 11 The Faculty/Student Nonaggression Pact

The chapter starts off talking about how students and professors make an agreement that if you dont bother me I wont bother you. Also it states that kids say that it is tempting not to go to class because you can still pass without going. The chapter then talks about how most introductory courses for anything from psych to math are taught in huge lectures to make more money for research and there are usually TA's in these classrooms. The chapter goes on to repeat a point made in a recent chapter about how sports and partying are the main priority at big universities and academics is not. The chapter then goes to talk about how students did or did not study hard yet they still received the same grade because of how easy these classes are at big universities. The chapter finishes up by talking about how more As and Bs are starting to become so easy to get while Cs, Ds and Fs are not really being given out. Teachers find ways to cut corners when it comes to grading and teaching.

Chapter 10 Student Mix and Match

The chapter starts off by talking about how undergraduate students who want to go to graduate school or at least are considering it are not prepared at all to go to graduate school. The chapter then goes on to talk about certain kids that were interviewed talking about their peers, where they work, if they are in a frat or not, how they interact with others and so on and so forth. The chapter then talks about how when athletes go on their school visits, the athletes are treated far better on those visits than the average undergraduate student. The chapter then goes on to talk about how much students pay attention to their athletic teams at big colleges and also how they rock their school colors on gamedays. The chapter then talks about how professors do not show up to graduation for undergraduates at research universities because they feel like its a PR show. The chapter then goes on to talk about how Princeton ranks schools by just about anything from party schools to best fans.

Chapter 9 New Siwash in Red Ink

The chapter opens up by talking about the rise of the price to go to college and they compared it to the sinking of the titanic. They also talked about how the athletic department in most schools are the ones losing money. The chapter then goes on to explain more about the rise of tuition and how kids are put into massive amounts of debts. The chapter then goes on to talk about how students leave schools without knowing many certain skills such as write a business letter. But some students from a small school like Clarkson University know how to do more than someone from Wisconsin University. The chapter finishes up by talking about how a student from Ohio State said he had a great four years or partying and following the Buckeyes, but he had an awful four years of course work.

Chapter 8 The Great Research=The Great Myth

The chapter starts out by talking about how at schools they have yearly teacher awards that would go to the teacher that was the best researcher which fed to the myth of a great researcher = a great teacher. They then go on to compare athletes with undergraduate professors by saying that they dont have the time and energy to focus on undergraduate education. Then the chapter talks about how lecture classes are now a hard way to teach students in big universities where there are 300 kids in one lecture hall. Kids often don't pay attention like they would in a smaller university. The chapter goes on to talk about how universities decided to give research professors just one big lecture class a year, this would help them save money and get the most out of the professors. The chapter then talks about how students go into lecture classes of 1200 people and never once have a one on one conversation with their professor before they graduate. The  chapter then goes on to show how kids have admitted that lectures are a waste of time where half of them dont even pay attention or may not even show up. The chapter then goes on to explain how professors do not accept "individualized instructional approaches." The chapter finishes by talking about how there are still excellent small colleges and universities left in the world that have face to face teaching with small classes and not huge lecture halls. This chapter was also a hard read and it was hard to engage into this one.

Chapter 7 Shaft the Undergraduates

This chapter stars out by talking about the prestige race between all the universities in the country. The prestige race to be like Harvard and Stanford to the top few. Schools are trying to become like them with all their graduate and doctoral programs certain schools are adding. These schools that have been doing this have been classified as upward drift schools. The chapter then goes on to talk about how Rutgers is trying to become one of the prestige universities but while they are doing that their undergraduate programs are not doing well at all. The chapter then goes on to talk about kids who are working towards there PHd's and at the same time getting paid to be part time instructors by universities so the universities can save money. They chapter was more of a tough read than the first 6 and I found myself having a much harder time staying focused on this chapter.

Chapter 6 The Flutie Factor

This chapter talks about how applications at Boston College soared after Doug Fluties hail-mary happened to beat the heavily favored University of Miami. Schools admissions call what happened here the Flutie Factor. This is where a big sports play happens or big upset happens and applications to the school jump. This chapter then goes onto emphasize a point that has already been made where many kids apply to schools based on what they know about the athletics and not the academics. The University of Buffalo jumped to Division  1 athletics hoping that having a huge sports culture would help the enrollment problems that they were having. The president of Buffalo wanted the school to jump from the MAC, to the Big East, and then eventually end up in the powerhouse Big Ten. As we all should know this has not happened yet and may never happen due to Buffalo's terrible football team and basketball team.

Chapter 5 Admissions Office Scams

This chapter begins by talking about how colleges populations have started to decline since the huge numbers from the baby boomers. So they explain how colleges run these "scams" to get kids into their institution. They say that your SAT scores matter but in reality they do not matter. Most schools might say they are very picky but in reality they admit just about everyone just so they can get the money from the families. They then go on to explain how college visits are not about meeting with teachers or seeing the library or about academics at all. It is about the sports, the party life, and all that, this is especially true when it comes to Division 1 schools. The chapter finishes up by talking about the University of Oregon. It talked about the rise of the athletics (particularly basketball and football) and also the rise of Greek life that came with it. Also when Oregon appeared in the Rose Bowl, applications to the school jumped significantly.

Chapter 4 Corporate

I am starting to catch on to a trend where the last chapter finishes up by discussing what the next chapter will talk about. This chapter starts off talking about the drinking culture at the University of Arkansas and how in the 1980's big named alcohol companies advertised in their newspapers and what not. But they then go on to talk about the undergraduate program at the University of Southern California and how it is very easy to graduate there according to some students, but then they go back to how big beer companies like Budweiser use the school to advertise their product. They then go on to talk about Spuds Mackenzie, the dog Bud Light used to advertise their product to college students and everyone. Spud was on college kids posters, and made live appearances at sporting events. The chapter finishes up by starting the conversation about why college students populations dropped by .5millon kids.

Chapter 3 The NCAA, The Tube, And The Fans

This Chapter begins talking about how sports have become so big in the college level and how big broadcasting of these sports have become. It then goes on to talk about how coaches and ADs have really changed how scholarships work and again talks about the 20/4 rule and how the word 'voluntary has become big. Then it talks about how the NCAA made some schools in the MAC conference to build bigger stadiums or no longer be allowed to play in Division 1-A football. The chapter then goes on to talk about how big sponsorships became for these college teams in the stadiums and in football for the bowl games. But as the author states, most schools that went to bowl games lost money because of the trip. Then they go on to talk about the TV rights of NCAA tournament and how it went from just the final four being televised at little arenas, to every game being televised and the final four being played in giant stadiums. Then they go on to explain how fans show support for their team after their team came away with a big win the night before or they are sad if there team lost the night before, They finish off talking about how ESPN made the midnight practices for college basketball such a big thing called "Midnight Madness" and turned skateboarding into the "X-Games." The chapter truly finishes talking about big sports sponsors and if beer and tobacco companies should be associated with sports.

Chapter 2-College Sports Winners and Losers

This chapter starts right off talking about Indiana's famous coach, Bobby Knight. Bobby Knight made a controversial quote ("if rape is inevitable, relax and enjoy it") where he was comparing the pressure he had coaching to rape. This outraged many at IU but the president of the school said that Knight was not talking about the whole university but himself. The chapter goes on to talk about how during the 1980's and 90's, college sports scandals from AD's and coaches became huge and seemed to always happen. They criticized college presidents and how they did nothing to prevent it or stop it from happening. The chapter opens your eyes about what it truly means to be a student athlete and how these guys literally have no time on their hands. Even with the NCAA implementing the 20 hours a week 4 hours a day rule, the coaches still expect their athletes to come to "voluntary" workouts.

Chapter 1-Animal House

This chapter starts off by talking about the the 1970's movie "Animal House." I believe as college students most of us if not all of us have seen the movie and should know what its about. The author talks about how college was kind of dead during the 60's and frats and sororities were dying out. Then in the 70's college life started to really pick up again and a lot of that had to do with the movie "Animal House." Fraternity memberships doubled during the 70's because of this movie. Because of this movie, college life became a huge party to not only Greek life, but the normal college student. The authors explain how dorms were rowdy and always a party. Beer companies used these wild colleges to promote their product at not just sporting events, but on the lawns of college parties. Because of how wild and crazy college was, college costs went up and the government installed the rule of having to be the age of 21 to consume alcohol. The first chapter was a very interesting chapter to start reading. This chapter really drew into the book and started it off right.